Studio Lifestyle Photography

Many of Randy's earlier years as a commercial photographer were spent in the studio working on catalogs for company's like Macy's, Nordstrom, and many other fashion and product importers. Understanding lighting for a specific look and feel is extremely important. From this experience comes his ability to create any kind of lighting scenario from hard sunlit looks to soft shade. His preferred look is never in the middle of the lighting for photography spectrum, but rather the extremes and he rarely uses softboxes and other standard issue modifiers. One of his favorite tools in the studio and on location is a silk, which creates

beautiful skin tones in his photographs and, when enhanced with harder sources, helps to achieve a very realistic daylight look. As an advertising photographer these techniques are essential to working with new clients. This ability to create natural looking environments from artificial sources is essential in making his photographic sets areas of play, where the actors can move and create scenarios in a very natural way. With the still photography industry moving more and more in the direction of video and moving pictures, having an understanding all of the lighting and camera equipment and all of the specific nuances that each lends to creating successful photographs for his clients is all the more important moving forward.